A new Audi A8 is in the works but development is still in the early stages and so far only engineering test-mules wearing current-generation sheet metal have been sighted. This artist’s rendering shows a potential new look for the next A8, revealing a streamlined shape with new head and taillights and plenty of dramatic character lines. The chrome-laden front end of the current version will also likely be toned down somewhat for the next-generation, though the essential form of the car will remain more or less the same as most of the upgrades will be happening beneath the surface.

The current Audi A8 has been on sale since 2003 and since that time has only received a minor facelift to keep it fresh alongside the Mercedes-Benz S-Class, Lexus LS and soon-to-be superseded BMW 7-series. However, the minor styling changes implemented during the recent facelift will have to soldier on for a few more years as the next-generation ‘D4’ A8 isn’t expected to make its international debut until late 2010.

Prototype reveals hints at underlying changes
A prototype for the car has already been spotted undergoing cold weather testing, hidden beneath the current D3 body. Tell-tale signs that it was the next-generation model included extended fender flares, a stretched wheelbase and a wider track.

Under the new sheet metal will be an extended version of the modular platform used in the A4, but more exotic materials such as aluminium and magnesium are expected to be employed to help save weight and improve dynamics. The engine lineup will likely mirror the current range, starting with a 2.8-litre petrol V6 and topping out with a 4.2-litre V8 FSI in standard models. The carmaker’s new 6.0-litre V12 TDI could possibly take the place of the large W12 that sits at the top of the current long-wheelbase range, as the petrol unit is being phased out due to high production costs and emissions issues. More supercharged units as well as increased application of Audi’s latest valve-lift system are also expected throughout the lineup.

The base model will remain front-wheel drive but all-wheel drive variants will feature the latest quattro torque vectoring systems, which distribute drive individually between each axle and between the rear wheels for improved traction and stability.

New Audi will face tough competition from German rivals
The Mercedes-Benz S-Class and BMW 7-series have both seen significant sales drops so far this year, despite an otherwise fairly strong car market (although the current 7-series is soon to be replaced by the new model). The S-Class in particular has had a hard time, falling 50% in sales compared to last year with just over 200 units moved from dealer lots. The 7-series, while selling fewer cars in total - not yet to 100 in 2008 - has only fallen 15% from 2007 figures.

Audi’s current A8, aging as it is, falls right between the two in terms of percentage loss at 28.6%, but overall sales are weak. The 7-series outsold the A8 nearly two to one in July, while Mercedes sold nearly four times as many S-Class models.

A key factor that may work against the Audi is its marked understatement. It simply doesn’t look premium enough to command the current model’s price tag of $160,000-$200,000 (or $160,000 to $330,000 in long-wheelbase form) in the eyes of many luxury buyers. While that may be a selling point for busy executives seeking to avoid attention, the more common buyer will want something to wow friends and family while also delivering the superb driving experience that all entries in this class are known for.

Next-generation Audi A8 rendering

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