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The first-generation Ka was never a big seller despite Ford’s best
attempts to promote it, even snaring Kylie Minogue at one point
to help sell the tiny hatch. Its awkward styling and budget
connotations didn’t serve well, and with fuel prices at its launch back
in 1999 less than half the price they are today many buyers wouldn’t
have looked twice at Ford’s odd econo car. The newest version hopes to
capitalise on the changing times as well as spice up its own image with
its new design.
Microsoft today announced that it will expand its automotive
business unit with a number of new interface software systems and electronic
services expected to be rolled out over the next couple of years. The software
giant has already partnered with Ford in the U.S. for its Sync program, and
with Fiat for its globally available Blue&Me range of in-car connectivity
technology, but the new program aims to get Microsoft more involved in the
industry and the future of in-car computer systems and services.
Sport utility vehicles (SUVs) and other large passenger
vehicles have long been considered two-edged swords in respect to safety, since
their bulky proportions and high stances offer good protection in an accident
with another vehicle, but those same attributes make the vehicles prone to
rollovers that often result in serious injury or death to the occupants. Small
cars likewise have a similar reputation, being fitted with many safety features
and nimble enough to avoid many accidents, but offering little in the way of
cold steel protection. Now another angle on the dichotomy has been illuminated
by Germany’s crash test agency, which recently pitted an Audi Q7 SUV against a
Fiat 500 minicar.
As it winds up its third year of full-scale passenger
vehicle sales following its return to the Australian market, Fiat is broadening
its horizons in the global automotive landscape, announcing partnerships with
BMW and Mini in North America to leverage a return to that market as well. The
cooperation is also expected to spawn a Fiat-designed platform for the next
generation of BMW’s Mini.
BMW and Fiat today announced a new strategic alliance to investigate
the future possibility of developing common small car platforms and the
sharing of dealer groups in North America. Both carmakers signed a
Memorandum of Understanding (MoU), ensuring the tentative nature of the
agreement is preserved, but given the nature of the benefits that could
be derived from the cooperation the project will most likely go ahead.
Rising fuel prices and the strong dollar are making the case for efficient imported hatchbacks stronger than ever. Alfa Romeo's latest addition to the fold, the Mi.To, is timed perfectly to capitalize on these facts, though its classic good looks and sporting demeanour would likely stand it in good stead regardless.
To call the Fiat 500 a global sales success is something of
an understatement. A hit with the press and public alike, the retro-themed but
completely modern mini-car has taken the world by storm, with supply sold out
months in advance plus a swag of awards to its name. Now Fiat is looking to
build on that success with the addition of a drop-top variant.
The runaway mini-car success story of the past year is without
question the Fiat 500, and the company wants to tie-up the small-car market as
well with its new Ritmo.
If Alfa Romeo is serious about competing with Germany’s premium labels it will eventually have to drop its core FWD lineup or at least offer more affordable rear-drive models. However, the carmaker’s low volume status makes developing a brand new premium RWD platform unfeasible. One solution is to license an existing design from another carmaker, and latest reports claim that’s exactly what’s going to happen over the next couple of years as Alfa updates its lineup and prepares for its return to North America.There are 9 items tagged with Fiat. You can view all our tags in the Tag Cloud
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